May 29, 2025: The official entry of the house in the United States
On Thursday, May 29, 2025, Jacques Bianchi Marseille celebrated its official entry into the American market at the Windup Watch Shop Showroom in Brooklyn — the space inaugurated in December 2024 by Worn & Wound. An evening designed as a journey: transporting the Mediterranean spirit of the house to New York, for a meeting.
Brooklyn, an unlikely mirror of Marseille
Greenpoint, Brooklyn. Far from the Old Port, but not so far in spirit. Like Marseille, the neighborhood lives to the rhythm of the water — the East River instead of the Mediterranean, converted warehouses instead of fishing huts. A city that looks to the sea, and thinks in terms of workers. The Windup Watch Shop has made the neighborhood its home port. We found a kinship there that we weren't looking for.
For three days, the showroom hosted the diver watches from the collection — the JB200, in all its variations, and the JB300, in the rigor of its 1990s military heritage. On Thursday evening, we welcomed visitors for a drink, in the spirit of a transposed Marseillaise aperitif: pastis, conversations, lingering glances at a dial. Divers, collectors, press, curious onlookers — each came with their own reason for being there, and each left with something of Marseille on their wrist or in their memory.
What struck us: the ease with which the New York public grasped our pieces. The French military culture, the red 24-hour signature, the unidirectional bezel, the 200-meter water resistance — all codes immediately legible to anyone familiar with diving watchmaking. And beyond the technical aspect, the Marseillaise roots made their way. "Made in Marseille" resonated differently here, 5,800 kilometers from the Old Port. It was the journey we had hoped for.
This evening of May 29, 2025 marks the beginning of our presence in the United States. A new step for the house, true to what has guided it since its origins: to make Marseille dialogue with the sea, wherever it resonates.
From Marseille to Brooklyn — our first New York evening
May 29, 2025: The official entry of the house in the United States
On Thursday, May 29, 2025, Jacques Bianchi Marseille celebrated its official entry into the American market at the Windup Watch Shop Showroom in Brooklyn — the space inaugurated in December 2024 by Worn & Wound. An evening designed as a journey: transporting the Mediterranean spirit of the house to New York, for a meeting.
Brooklyn, an unlikely mirror of Marseille
Greenpoint, Brooklyn. Far from the Old Port, but not so far in spirit. Like Marseille, the neighborhood lives to the rhythm of the water — the East River instead of the Mediterranean, converted warehouses instead of fishing huts. A city that looks to the sea, and thinks in terms of workers. The Windup Watch Shop has made the neighborhood its home port. We found a kinship there that we weren't looking for.
For three days, the showroom hosted the diver watches from the collection — the JB200, in all its variations, and the JB300, in the rigor of its 1990s military heritage. On Thursday evening, we welcomed visitors for a drink, in the spirit of a transposed Marseillaise aperitif: pastis, conversations, lingering glances at a dial. Divers, collectors, press, curious onlookers — each came with their own reason for being there, and each left with something of Marseille on their wrist or in their memory.
What struck us: the ease with which the New York public grasped our pieces. The French military culture, the red 24-hour signature, the unidirectional bezel, the 200-meter water resistance — all codes immediately legible to anyone familiar with diving watchmaking. And beyond the technical aspect, the Marseillaise roots made their way. "Made in Marseille" resonated differently here, 5,800 kilometers from the Old Port. It was the journey we had hoped for.
This evening of May 29, 2025 marks the beginning of our presence in the United States. A new step for the house, true to what has guided it since its origins: to make Marseille dialogue with the sea, wherever it resonates.