A spectacular first edition in the heart of Marseille
On Friday, April 3, 2026, the Cercle des Nageurs de Marseille hosted the first edition of the Jacques Bianchi Marseille Swim Cup, marking a founding moment for the discipline and the city. For two hours, Marseille became the stage for an exceptional event, where performance, team spirit, and celebration came together with remarkable intensity.
This first edition went beyond a simple competition. It revealed a new way of experiencing swimming — vibrant, collective, deeply rooted in its time.
A partnership rooted in Marseille's identity
As the title partner of the event, Jacques Bianchi Marseille had the honor of associating with the Cercle des Nageurs de Marseille, an emblematic institution that has embodied the excellence of French swimming for over a century. This collaboration brought together two worlds intimately linked to Marseille's identity, driven by common values: precision, demanding standards, and a connection to the sea.
In this encounter between watchmaking and high-level sport, the Swim Cup took on a new dimension. It embodied a shared vision, where technical mastery converses with athletic performance. Two disciplines united in the same surge of intensity and elegance — giving birth to an atmosphere that was both authentic and striking.
An innovative format, new energy
The event introduced an innovative format, still rare in France: a short and intense competition, where individual excellence serves the collective. Four teams of ten swimmers competed in a series of fast events in an Olympic pool, with each point contributing to the final ranking.
Clubs from all over France — including Olympique Nice Natation, Villejuif Natation, and Cercle Paul Bert de Rennes — joined the Cercle des Nageurs de Marseille for an evening focused on precision, strategy, and cohesion.
The program blended classic events with more unexpected formats: 50-meter sprints in all strokes, creative challenges like the mystery medley or the 50-meter No Limits, giving swimmers complete strategic freedom.
An evening of performance and celebration
Beyond the competition, the Jacques Bianchi Marseille Swim Cup embodied a true celebration of sport. Spectators by the pool and online audiences shared an immersive experience, bringing everyone closer to the intensity of the performance.
The presence of Clément Secchi, Olympic champion and brand ambassador, brought an additional dimension to the event — a direct embodiment of the excellence, rigor, and commitment that unite Jacques Bianchi Marseille and high-level swimming.
At the end of a remarkable evening, the Cercle des Nageurs de Marseille triumphed at home, winning this first edition and confirming its status as a benchmark in French swimming.
A historic fusion of two passions
More than just a sporting event, the Jacques Bianchi Marseille Swim Cup marked the meeting of two worlds driven by a common quest for excellence. Watchmaking and sport did not merely coexist: they united in a single expression of precision, discipline, and passion.
This first edition stands as a foundational moment, at the crossroads of expertise, enthusiasm, and performance. An initiative that extends beyond the event itself to lay the groundwork for a new tradition — celebrating both time and achievement, and leaving a lasting imprint on the Marseille sporting and cultural landscape.
Jacques Bianchi Marseille Swim Cup 2026
A spectacular first edition in the heart of Marseille
On Friday, April 3, 2026, the Cercle des Nageurs de Marseille hosted the first edition of the Jacques Bianchi Marseille Swim Cup, marking a founding moment for the discipline and the city. For two hours, Marseille became the stage for an exceptional event, where performance, team spirit, and celebration came together with remarkable intensity.
This first edition went beyond a simple competition. It revealed a new way of experiencing swimming — vibrant, collective, deeply rooted in its time.
A partnership rooted in Marseille's identity
As the title partner of the event, Jacques Bianchi Marseille had the honor of associating with the Cercle des Nageurs de Marseille, an emblematic institution that has embodied the excellence of French swimming for over a century. This collaboration brought together two worlds intimately linked to Marseille's identity, driven by common values: precision, demanding standards, and a connection to the sea.
In this encounter between watchmaking and high-level sport, the Swim Cup took on a new dimension. It embodied a shared vision, where technical mastery converses with athletic performance. Two disciplines united in the same surge of intensity and elegance — giving birth to an atmosphere that was both authentic and striking.
An innovative format, new energy
The event introduced an innovative format, still rare in France: a short and intense competition, where individual excellence serves the collective. Four teams of ten swimmers competed in a series of fast events in an Olympic pool, with each point contributing to the final ranking.
Clubs from all over France — including Olympique Nice Natation, Villejuif Natation, and Cercle Paul Bert de Rennes — joined the Cercle des Nageurs de Marseille for an evening focused on precision, strategy, and cohesion.
The program blended classic events with more unexpected formats: 50-meter sprints in all strokes, creative challenges like the mystery medley or the 50-meter No Limits, giving swimmers complete strategic freedom.
An evening of performance and celebration
Beyond the competition, the Jacques Bianchi Marseille Swim Cup embodied a true celebration of sport. Spectators by the pool and online audiences shared an immersive experience, bringing everyone closer to the intensity of the performance.
The presence of Clément Secchi, Olympic champion and brand ambassador, brought an additional dimension to the event — a direct embodiment of the excellence, rigor, and commitment that unite Jacques Bianchi Marseille and high-level swimming.
At the end of a remarkable evening, the Cercle des Nageurs de Marseille triumphed at home, winning this first edition and confirming its status as a benchmark in French swimming.
A historic fusion of two passions
More than just a sporting event, the Jacques Bianchi Marseille Swim Cup marked the meeting of two worlds driven by a common quest for excellence. Watchmaking and sport did not merely coexist: they united in a single expression of precision, discipline, and passion.
This first edition stands as a foundational moment, at the crossroads of expertise, enthusiasm, and performance. An initiative that extends beyond the event itself to lay the groundwork for a new tradition — celebrating both time and achievement, and leaving a lasting imprint on the Marseille sporting and cultural landscape.